Privacy policy

Privacy Policy
Last updated: July 25, 2025

Layrd operates this store and website, including all related information, content, features, tools, products and services, to provide you, the customer, with a curated shopping experience (the "Services"). Layrd is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase through our store.

By accessing or using any part of the Services, you confirm that you have read and understood this Privacy Policy.

Information We Collect

We may collect the following categories of personal information:

  • Contact details – name, address, email, phone number.

  • Payment details – billing information, transaction data.

  • Account info – usernames, preferences, login credentials.

  • Purchase activity – products viewed, added to cart, purchased, returned.

  • Device & usage info – IP address, browser, device type, site interaction.

  • Communications – messages and customer service inquiries.

  • Quiz responses – answers you provide after purchase to help us recommend personalised skincare routines.

Consent for Post-Purchase Quiz:
After your purchase, we will invite you to complete a skincare quiz. By proceeding, you agree to us using your answers to create a personalised routine. We do not collect or store any medical data, and your responses remain confidential.

How We Collect Information

We collect personal data:

  • Directly from you – when you browse, buy, or complete a form.

  • Automatically – through cookies, pixels, and tracking tools.

  • From third parties – including Shopify, payment processors, and marketing tools.

Lawful Basis for Processing (UK GDPR)
We process your personal data under the following lawful bases:

  • Performance of a contract – to fulfil your order and provide our services.

  • Legitimate interests – for fraud prevention, analytics, and direct marketing (where appropriate).

  • Consent – for the post-purchase skincare quiz and marketing communications.

  • Legal obligation – to comply with UK laws and regulations.

How We Use Your Information

We may use your personal information to:

  • Provide and personalise the Services.

  • Process orders, returns, and payments.

  • Recommend products based on your quiz results.

  • Communicate with you (order updates, customer service).

  • Send marketing emails and promotions (you can opt out anytime).

  • Detect fraud, ensure security, and comply with legal obligations.

Sharing Your Information

We may share your information:

  • With Shopify and other service providers who help operate our store.

  • With marketing partners (subject to your ad settings and preferences).

  • If legally required (e.g. subpoenas, fraud investigations).

  • With your consent, including when using login/social integrations.

  • In case of a business transfer or restructuring.

Shopify

Our store is hosted on Shopify. Shopify may collect and process personal data to help us operate and improve our store. This may include combining data across other merchants using Shopify. For more information, see:

Cookies & Third-Party Links

Our website may use cookies and contain links to third-party sites. We are not responsible for their privacy practices or content. Please review their privacy policies separately.

Children’s Privacy

Our services are not directed at children. We do not knowingly collect personal data from anyone under the age of majority in their jurisdiction.

Security & Retention

While we take precautions, no system is 100% secure. Please avoid sending sensitive data over unsecure channels. We retain your personal data only as long as necessary to:

  • Provide our Services,

  • Comply with legal obligations,

  • Resolve disputes,

  • Enforce our agreements.

Your Rights (UK Residents)

Under UK data protection laws, you have the right to:

  • Access – request a copy of the personal data we hold about you.

  • Correction – request that we update or correct inaccurate data.

  • Deletion – ask us to delete your personal data (subject to legal exemptions).

  • Restriction – request we restrict processing of your data in certain circumstances.

  • Objection – object to processing based on legitimate interests or direct marketing.

  • Data portability – receive your data in a portable format, where applicable.

  • Withdraw consent – where consent is the basis for processing.

To exercise your rights, please contact us using the details below. We may request proof of identity to protect your privacy.

Complaints

If you are concerned about how we process your personal data, please contact us first. If you remain dissatisfied, you may lodge a complaint with the UK regulator:

Information Commissioner’s Office (ICO)
Website: https://ico.org.uk/make-a-complaint

International Transfers

We may transfer your personal data outside the UK or European Economic Area (EEA). When doing so, we rely on one or more of the following safeguards:

  • Adequacy regulations approved by the UK Government.

  • Standard Contractual Clauses (SCCs) or equivalent agreements.

Changes

We may update this Privacy Policy periodically. The most current version will always be posted here, with the effective date updated accordingly. Where required by law, we will notify you of material changes.

Contact Us

If you have questions or would like to exercise your rights, please contact us:

Email: team@layrd.co
Address: Layrd Ltd, 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ
Company No.: 16330620